Mission Alignment Toolkit

Not every company that says it is changing the world actually is. This toolkit gives you the frameworks and checklists to evaluate mission authenticity before you invest your career in an organisation.

Start with the Impact Authenticity Scorecard: a 20-point checklist covering governance structure, impact measurement practices, transparency reports, and stakeholder engagement patterns.

Use the Red Flag Detector to identify common greenwashing and impact-washing patterns. We analysed 500+ company profiles and distilled the warning signs into an easy-to-use decision tree.

Finally, the Conversation Guide provides 15 questions to ask during interviews that reveal whether the mission is embedded in company culture or merely in the marketing.